{"id":8,"date":"2025-08-10T09:28:30","date_gmt":"2025-08-10T09:28:30","guid":{"rendered":"https:\/\/stack.ge\/futurehub\/?p=8"},"modified":"2025-08-10T09:28:30","modified_gmt":"2025-08-10T09:28:30","slug":"%e1%83%93%e1%83%9d%e1%83%9b%e1%83%94%e1%83%9c%e1%83%98-vs-%e1%83%a1%e1%83%9d%e1%83%aa%e1%83%98%e1%83%90%e1%83%9a%e1%83%a3%e1%83%a0%e1%83%98-%e1%83%9b%e1%83%94%e1%83%93%e1%83%98%e1%83%90-%e1%83%92","status":"publish","type":"post","link":"https:\/\/stack.ge\/futurehub\/2025\/others\/8\/","title":{"rendered":"\u10d3\u10dd\u10db\u10d4\u10dc\u10d8 vs. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0: \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8 \u10d3\u10d0 \u10e0\u10d4\u10d9\u10dd\u10db\u10d4\u10dc\u10d3\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u10e8\u10d4\u10e1\u10d0\u10d5\u10d0\u10da\u10d8: \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10d4\u10d5\u10dd\u10da\u10e3\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0<\/strong><\/h2>\n<p>\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10da\u10d0\u10dc\u10d3\u10e8\u10d0\u10e4\u10e2\u10d8\u10e1 \u10e2\u10e0\u10d0\u10dc\u10e1\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d4\u10de\u10dd\u10e5\u10d0\u10e8\u10d8, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d8\u10dc\u10d3\u10d8\u10d5\u10d8\u10d3\u10d4\u10d1\u10d8 \u10d3\u10d2\u10d4\u10d1\u10d8\u10d0\u10dc \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10d9\u10d8\u10d7\u10ee\u10d5\u10d8\u10e1 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\u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d4\u10d1\u10d8, \u10ef\u10d2\u10e3\u10e4\u10d4\u10d1\u10d8 \u10d7\u10e3 \u10de\u10e0\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10d8. \u10d4\u10e0\u10d7\u10d8 \u10e8\u10d4\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, \u10d4\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8 \u10db\u10e1\u10d2\u10d0\u10d5\u10e1 \u10db\u10d8\u10d6\u10dc\u10d4\u10d1\u10e1 \u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0, \u10d7\u10e3\u10db\u10ea\u10d0, \u10db\u10d0\u10d7\u10d8 \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0\u10d8 \u10d1\u10e3\u10dc\u10d4\u10d1\u10d0, \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10d0\u10da\u10d8 \u10d3\u10d0 \u10d7\u10d0\u10dc\u10db\u10d3\u10d4\u10d5\u10d8 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8 \u10d0\u10e0\u10e1\u10d4\u10d1\u10d8\u10d7\u10d0\u10d3 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d3\u10d4\u10d1\u10d0. \u10ec\u10d8\u10dc\u10d0\u10db\u10d3\u10d4\u10d1\u10d0\u10e0\u10d4 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d8\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8\u10d0, \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d8\u10dc\u10dd\u10e1 \u10e1\u10d8\u10e6\u10e0\u10db\u10d8\u10e1\u10d4\u10e3\u10da\u10d8 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u201e\u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10e1\u10d0\u10ee\u10da\u10d8\u10e1\u201c, \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u201e\u10dc\u10d0\u10e5\u10d8\u10e0\u10d0\u10d5\u10d4\u10d1\u10d8 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d8\u10e1\u201c, \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1, \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10e0\u10dd\u10da\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1.<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u10e1\u10d4\u10e5\u10ea\u10d8\u10d0 1: \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10d8<\/strong><\/h2>\n<p>\u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10e8\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d0\u10dc \u10de\u10d8\u10e0\u10dd\u10d5\u10dc\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8\u10d0. \u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d2\u10d0\u10dc\u10d0\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e1 \u10d4\u10e0\u10d7 \u10e1\u10e3\u10d1\u10d8\u10d4\u10e5\u10e2\u10e1 \u10db\u10d4\u10dd\u10e0\u10d8\u10e1\u10d2\u10d0\u10dc \u10d3\u10d0 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0, \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10e1.<\/p>\n<h3 class=\"wp-block-heading\"><strong>1.1. \u10d3\u10dd\u10db\u10d4\u10dc\u10d8: 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\u10d2\u10d0\u10dc\u10db\u10e2\u10d9\u10d8\u10ea\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d3\u10d0\u10ea\u10d5\u10d0\u10e1. \u10dc\u10d4\u10d1\u10d8\u10e1\u10db\u10d8\u10d4\u10e0\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d0\u10e5\u10e2\u10d8\u10d5\u10d8\u10e1 \u10d3\u10d0\u10e3\u10ea\u10d5\u10d4\u10da\u10dd\u10d1\u10d0 \u10e1\u10d0\u10e4\u10e0\u10d7\u10ee\u10d4\u10e1 \u10e3\u10e5\u10db\u10dc\u10d8\u10e1 \u10db\u10d7\u10d4\u10da \u10d1\u10e0\u10d4\u10dc\u10d3\u10e1, \u10ee\u10dd\u10da\u10dd \u10e7\u10d5\u10d4\u10da\u10d0 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10d8\u10e1 \u10e4\u10da\u10dd\u10d1\u10d0 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e3\u10dc\u10d8\u10e4\u10d8\u10ea\u10d8\u10e0\u10d4\u10d1\u10e3\u10da, \u10e1\u10d0\u10dc\u10d3\u10dd \u10d3\u10d0 \u10e3\u10e1\u10d0\u10e4\u10e0\u10d7\u10ee\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e1.<\/p>\n<h3 class=\"wp-block-heading\"><strong>1.3. \u10dd\u10de\u10d4\u10e0\u10d0\u10ea\u10d8\u10e3\u10da\u10d8 \u10d3\u10d0 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d4\u10d1\u10d8<\/strong><\/h3>\n<p>\u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e4\u10da\u10dd\u10d1\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1 \u10e1\u10e0\u10e3\u10da \u10d0\u10d5\u10e2\u10dd\u10dc\u10dd\u10db\u10d8\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10e1. \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10d8 \u10d7\u10d0\u10d5\u10d0\u10d3 \u10d8\u10e0\u10e9\u10d4\u10d5\u10e1 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10e1, \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d8\u10db\u10d0\u10e1, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10db\u10d8\u10d4\u10ec\u10dd\u10d3\u10d4\u10d1\u10d0 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1. \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10e5\u10d0\u10dd\u10e1\u10e3\u10e0\u10d8 \u10dc\u10d0\u10d9\u10d0\u10d3\u10d8\u10e1\u10d2\u10d0\u10dc \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d8\u10d7, \u10d0\u10e0\u10d8\u10e1 \u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d3\u10d0 \u10db\u10d8\u10d6\u10d0\u10dc\u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea 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\u10d9\u10dd\u10e0\u10de\u10dd\u10e0\u10d0\u10e2\u10d8\u10e3\u10da \u10d4\u10da\u10e4\u10dd\u10e1\u10e2\u10d0\u10e1, \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10d4\u10d1\u10d0\u10e1, \u10d0\u10e0\u10d0\u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10e2\u10e0\u10d0\u10dc\u10e1\u10e4\u10d4\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d1\u10da\u10dd\u10d9\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1, \u10e4\u10d0\u10e0\u10e3\u10da \u10e0\u10d4\u10d2\u10d8\u10e1\u10e2\u10e0\u10d0\u10ea\u10d8\u10d0\u10e1 (\u10e0\u10d0\u10d7\u10d0 \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8 \u10d0\u10e0 \u10d8\u10e7\u10dd\u10e1 \u10e1\u10d0\u10ef\u10d0\u10e0\u10dd\u10d3 \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10d8) \u10d3\u10d0 \u10d5\u10d0\u10d3\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d5\u10da\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10e8\u10d4\u10e2\u10e7\u10dd\u10d1\u10d8\u10dc\u10d4\u10d1\u10d4\u10d1\u10e1 SMS-\u10d8\u10e1 \u10d0\u10dc \u10d4\u10da\u10e4\u10dd\u10e1\u10e2\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7.<\/p>\n<p>\u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e4\u10da\u10dd\u10d1\u10d0 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d6\u10d8\u10e1 \u10e1\u10e0\u10e3\u10da \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10e1. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10da\u10d8\u10d0 \u10d8\u10db\u10d2\u10d5\u10d0\u10e0\u10d0\u10d3, \u10e0\u10dd\u10db \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10db\u10d0\u10d7\u10d6\u10d4 \u10d3\u10d0\u10e0\u10e9\u10dc\u10d4\u10dc. \u10d4\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d8\u10ec\u10d5\u10d4\u10d5\u10e1 \u10d8\u10e1\u10d4\u10d7 \u10d1\u10d0\u10e0\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d4\u10d1\u10d8\u10ea\u10d0\u10d0: \u10e0\u10d7\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10e1\u10d0\u10ee\u10e1\u10dc\u10d4\u10da\u10d8 \u10da\u10d8\u10dc\u10d9\u10d4\u10d1\u10d8, \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8 \u10ec\u10d0\u10e0\u10ec\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10db\u10dd\u10e3\u10ee\u10d4\u10e0\u10ee\u10d4\u10d1\u10d4\u10da\u10d8 \u10e1\u10d0\u10d9\u10dd\u10dc\u10e2\u10d0\u10e5\u10e2\u10dd \u10db\u10d4\u10d7\u10dd\u10d3\u10d4\u10d1\u10d8. \u10d4\u10e1 \u10d1\u10d0\u10e0\u10d8\u10d4\u10e0\u10d4\u10d1\u10d8 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e1\u10d8\u10e0\u10d7\u10e3\u10da\u10d4\u10e1 \u10d3\u10d0 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7 \u10eb\u10d0\u10da\u10d8\u10e1\u10ee\u10db\u10d4\u10d5\u10d0\u10e1. \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10d9\u10d8 \u10d0\u10e8\u10dd\u10e0\u10d4\u10d1\u10e1 \u10d0\u10db \u10d1\u10d0\u10e0\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d0\u10eb\u10da\u10d4\u10d5\u10e1, \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10e1 \u10db\u10dd\u10e0\u10d2\u10d4\u10d1\u10e3\u10da\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d6\u10d0 (user journey). \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10e3\u10e0\u10d8 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d5\u10d8\u10d6\u10d8\u10e2\u10dd\u10e0\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10ec\u10d0\u10d8\u10d9\u10d8\u10d7\u10ee\u10dd\u10e1 \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1, \u10dc\u10d0\u10ee\u10dd\u10e1 \u10e5\u10d4\u10d8\u10e1\u10d4\u10d1\u10d8, \u10d3\u10d0\u10ef\u10d0\u10d5\u10e8\u10dc\u10dd\u10e1 \u10d9\u10dd\u10dc\u10e1\u10e3\u10da\u10e2\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10dd\u10e1 \u10d2\u10d0\u10d3\u10d0\u10ee\u10d3\u10d0 \u2013 \u10e7\u10d5\u10d4\u10da\u10d0\u10e4\u10d4\u10e0\u10d8 \u10d4\u10e0\u10d7, \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u10e8\u10d8. \u10d4\u10e1 \u10e1\u10d8\u10e6\u10e0\u10db\u10d8\u10e1\u10d4\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8 \u10d2\u10d0\u10d3\u10d0\u10db\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10d0 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d6\u10e0\u10d3\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10db\u10d3\u10d2\u10e0\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u10e1\u10d4\u10e5\u10ea\u10d8\u10d0 2: \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8: \u201e\u10dc\u10d0\u10e5\u10d8\u10e0\u10d0\u10d5\u10d4\u10d1\u10d8 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d8\u10e1\u201c \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8<\/strong><\/h2>\n<p>\u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1\u10d0, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10e1 \u10d0\u10e5\u10d5\u10d7 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8, \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10e0\u10dd\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d2\u10da\u10d4\u10d1\u10e8\u10d8. \u10db\u10d0\u10d7\u10d8 \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10d0\u10da\u10d8 \u10db\u10dd\u10d9\u10da\u10d4\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc, \u10e1\u10ec\u10e0\u10d0\u10e4 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e8\u10d8 \u10d3\u10d0 \u10e4\u10d0\u10e0\u10d7\u10dd \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10d6\u10d4 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0\u10e8\u10d8 \u10db\u10d3\u10d2\u10dd\u10db\u10d0\u10e0\u10d4\u10dd\u10d1\u10e1.<\/p>\n<h3 class=\"wp-block-heading\"><strong>2.1. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d4\u10d1\u10d8: \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d0, \u10d8\u10dc\u10e2\u10d4\u10e0\u10d0\u10e5\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8<\/strong><\/h3>\n<p>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10db\u10d0 \u10db\u10d4\u10d3\u10d8\u10d0\u10db \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd \u10e3\u10e4\u10e0\u10dd \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10d8 \u10d2\u10d0\u10ee\u10d0\u10d3\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc\u10d0\u10ea \u10db\u10d0\u10dc \u10e8\u10d4\u10d0\u10db\u10ea\u10d8\u10e0\u10d0 \u10d2\u10d4\u10dd\u10d2\u10e0\u10d0\u10e4\u10d8\u10e3\u10da\u10d8 \u10d3\u10d8\u10e1\u10e2\u10d0\u10dc\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d0 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0. \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10d3\u10d0\u10d1\u10d0\u10da\u10d1\u10d8\u10e3\u10ef\u10d4\u10e2\u10d8\u10d0\u10dc\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d8\u10dc\u10e1\u10e2\u10e0\u10e3\u10db\u10d4\u10dc\u10e2\u10d8, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10e3\u10e4\u10d0\u10e1\u10dd\u10d0 \u10d3\u10d0 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d2\u10d0\u10dc\u10e1\u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d0\u10e0 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10d5\u10e0\u10ea\u10d4\u10da \u10ea\u10dd\u10d3\u10dc\u10d0\u10e1. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8\u10d0 \u10da\u10d8\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d4\u10dc\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1 \u10d0\u10e1\u10d0\u10db\u10d0\u10e6\u10da\u10d4\u10d1\u10da\u10d0\u10d3 \u10d3\u10d0 \u10e3\u10e8\u10e3\u10d0\u10da\u10dd \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. \u10d8\u10e1 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10e1 (\u10d4.\u10ec. \u201esocial listening\u201c-\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7).<\/p>\n<p>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10d4\u10d3\u10d8\u10d0\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e1 \u10db\u10dd\u10d9\u10da\u10d4\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10d5\u10d8\u10e0\u10e3\u10e1\u10e3\u10da\u10d8 \u10e2\u10d0\u10da\u10e6\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10db\u10d9\u10d5\u10d4\u10d7\u10e0\u10d0\u10d3 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d0\u10e1. \u10d8\u10e1 \u10d8\u10d3\u10d4\u10d0\u10da\u10e3\u10e0\u10d8\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d0\u10e5\u10e2\u10e3\u10d0\u10da\u10e3\u10e0\u10d8 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d0\u10d0\u10e5\u10e2\u10d8\u10e3\u10e0\u10d4\u10d1\u10da\u10d0\u10d3, \u10e0\u10d0\u10ea, \u10d7\u10d0\u10d5\u10d8\u10e1 \u10db\u10ee\u10e0\u10d8\u10d5, \u10ee\u10d4\u10da\u10e1 \u10e3\u10ec\u10e7\u10dd\u10d1\u10e1 \u10e1\u10ec\u10e0\u10d0\u10e4 \u10d6\u10e0\u10d3\u10d0\u10e1. \u10d7\u10e3\u10db\u10ea\u10d0, \u10d4\u10e1 \u10db\u10dd\u10d9\u10da\u10d4\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d5\u10d4\u10e0 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d0\u10e1, \u10e0\u10d0\u10ea \u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0. \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Google, \u10d0\u10e4\u10d0\u10e1\u10d4\u10d1\u10d4\u10dc \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc, \u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0 \u10d3\u10d0 \u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10e2\u10d4\u10e2\u10e3\u10da \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d6\u10d4\u10d0 \u10d2\u10d0\u10dc\u10d7\u10d0\u10d5\u10e1\u10d4\u10d1\u10e3\u10da\u10d8. \u10d0\u10db\u10d8\u10e2\u10dd\u10db, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10dd\u10e0\u10db\u10d0\u10d2\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0: \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u201e\u10de\u10d0\u10e0\u10e2\u10d8\u10d8\u10e1\u201c, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d8\u10d6\u10d8\u10d3\u10d0\u10d5\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1, \u10d3\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u201e\u10e1\u10d0\u10ee\u10da\u10d8\u10e1\u201c, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d0\u10db\u10e7\u10d0\u10e0\u10d4\u10d1\u10e1 \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d4\u10d1\u10e1.<\/p>\n<h3 class=\"wp-block-heading\"><strong>2.2. \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10d5\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10d0\u10da\u10d2\u10dd\u10e0\u10d8\u10d7\u10db\u10d4\u10d1\u10d6\u10d4<\/strong><\/h3>\n<p>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10d5\u10d0 \u10d8\u10e1 \u10d0\u10e0\u10d8\u10e1, \u10e0\u10dd\u10db \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u10d0\u10db \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d6\u10d4 \u201e\u10e5\u10d8\u10e0\u10d0\u10dd\u10d1\u10e1 \u10d0\u10d3\u10d2\u10d8\u10da\u10e1\u201c \u10d3\u10d0 \u10d0\u10e0 \u10e4\u10da\u10dd\u10d1\u10e1 \u10db\u10d0\u10e1. \u10d4\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10dd\u10db \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10e1 \u10d0\u10e0 \u10d0\u10e5\u10d5\u10e1 \u10e1\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10d0\u10d6\u10d4. \u10de\u10dd\u10e1\u10e2\u10d4\u10d1\u10d8\u10e1 \u10dd\u10e0\u10d2\u10d0\u10dc\u10e3\u10da\u10d8 (\u10d0\u10e0\u10d0\u10e4\u10d0\u10e1\u10d8\u10d0\u10dc\u10d8) \u10ec\u10d5\u10d3\u10dd\u10db\u10d0 \u10db\u10ea\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0, \u10d7\u10e3 \u10db\u10d0\u10d7 \u10de\u10dd\u10de\u10e3\u10da\u10d0\u10e0\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0\u10e1 \u10d0\u10e0 \u10db\u10dd\u10d0\u10ee\u10d3\u10d4\u10dc\u10d4\u10dc \u10e4\u10d0\u10e1\u10d8\u10d0\u10dc\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7. \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10ec\u10d4\u10e1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d0\u10da\u10d2\u10dd\u10e0\u10d8\u10d7\u10db\u10d4\u10d1\u10d8 \u10ec\u10e7\u10d5\u10d4\u10e2\u10d4\u10dc, \u10d7\u10e3 \u10d5\u10d8\u10dc \u10dc\u10d0\u10ee\u10d0\u10d5\u10e1 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10e1, \u10d3\u10d0 \u10d8\u10e1\u10d8\u10dc\u10d8 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d0. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10e2\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10ea \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10db\u10d4\u10e0\u10e7\u10d4\u10dd\u10d1\u10e1, \u10e0\u10d0\u10ea \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1\u10d2\u10d0\u10dc \u10db\u10e3\u10d3\u10db\u10d8\u10d5 \u10d0\u10d3\u10d0\u10de\u10e2\u10d0\u10ea\u10d8\u10d0\u10e1 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1.<\/p>\n<p>\u10d4\u10e1 \u10db\u10dd\u10d3\u10d4\u10da\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d0\u10d3 \u10db\u10dd\u10ec\u10e7\u10d5\u10da\u10d0\u10d3\u10e1 \u10ee\u10d3\u10d8\u10e1. \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10ec\u10d4\u10e1\u10d4\u10d1\u10d8 \u10d8\u10ea\u10d5\u10da\u10d4\u10d1\u10d0 (\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8\u10e1 \u10db\u10dd\u10d3\u10d4\u10e0\u10d0\u10ea\u10d8\u10d0 \u10d0\u10dc \u10d0\u10da\u10d2\u10dd\u10e0\u10d8\u10d7\u10db\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d0\u10ee\u10da\u10d4\u10d1\u10d0), \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1\u10d7\u10d0\u10dc \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10db\u10d9\u10d5\u10d4\u10d7\u10e0\u10d0\u10d3 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d3\u10d4\u10e1, \u10e0\u10d0\u10ea \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10e1 \u10d0\u10ee\u10d3\u10d4\u10dc\u10e1 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10d0\u10da\u10d6\u10d4. \u10d4\u10e1 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10db\u10ee\u10d0\u10e0\u10d8\u10e1 \u10d0\u10e0\u10d0\u10de\u10e0\u10dd\u10d2\u10dc\u10dd\u10d6\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10d6\u10d4 \u10e5\u10db\u10dc\u10d8\u10e1 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10e0\u10d8\u10e1\u10d9\u10d8\u10e1 \u10e8\u10d4\u10db\u10ea\u10d5\u10d4\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e1. \u10d2\u10d0\u10e0\u10d3\u10d0 \u10d0\u10db\u10d8\u10e1\u10d0, \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10d4\u10d3\u10d8\u10d0\u10d6\u10d4 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e3\u10d9\u10e3\u10d2\u10d4\u10d1\u10d8\u10e1 (ROI) \u10d6\u10e3\u10e1\u10e2\u10d0\u10d3 \u10d2\u10d0\u10d6\u10dd\u10db\u10d5\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10e0\u10d7\u10e3\u10da\u10d8 \u10d8\u10e7\u10dd\u10e1, \u10e0\u10d0\u10ea \u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10e1 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d0\u10e1.<\/p>\n<h3 class=\"wp-block-heading\"><strong>2.3. \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10d3\u10d0\u10ea\u10d5\u10d0 \u10d3\u10d0 \u10e0\u10d4\u10de\u10e3\u10e2\u10d0\u10ea\u10d8\u10e3\u10da\u10d8 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8<\/strong><\/h3>\n<p>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10e5\u10db\u10dc\u10d8\u10e1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10e3\u10e1\u10d0\u10e4\u10e0\u10d7\u10ee\u10dd\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e0\u10d4\u10de\u10e3\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d7\u10d5\u10d0\u10da\u10e1\u10d0\u10d6\u10e0\u10d8\u10e1\u10d8\u10d7. \u10f0\u10d0\u10d9\u10d4\u10e0\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10dd\u10dc \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10d0\u10dc \u10db\u10d8\u10e1\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10de\u10d8\u10e0\u10d0\u10d3\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10e1\u10d0\u10de\u10d0\u10e0\u10d0\u10d3, \u10e0\u10d0\u10db\u10d0\u10ea \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10dd\u10d0 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d8\u10e1 \u10e5\u10e3\u10e0\u10d3\u10dd\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10dd\u10e1. \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10e1\u10d0\u10ef\u10d0\u10e0\u10dd \u10d1\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd, \u10d4\u10e0\u10d7\u10db\u10d0 \u10e8\u10d4\u10ea\u10d3\u10dd\u10db\u10d0\u10db, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e1\u10ec\u10e0\u10d0\u10e4\u10d0\u10d3 \u10d2\u10d0\u10d5\u10e0\u10ea\u10d4\u10da\u10d3\u10d4\u10d1\u10d0, \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10db\u10e7\u10d8\u10e1\u10d8\u10d4\u10e0\u10d0\u10d3 \u10d3\u10d0\u10d0\u10d6\u10d8\u10d0\u10dc\u10dd\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e0\u10d4\u10de\u10e3\u10e2\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10dc\u10d0\u10d3\u10d2\u10e3\u10e0\u10dd\u10e1 \u10ec\u10da\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8 \u10dc\u10d0\u10d2\u10d4\u10d1\u10d8 \u10d8\u10db\u10d8\u10ef\u10d8.<\/p>\n<p>\u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0 \u10d0\u10db \u10d9\u10dd\u10dc\u10e2\u10d4\u10e5\u10e1\u10e2\u10e8\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10d2\u10d0\u10db\u10dd\u10ec\u10d5\u10d4\u10d5\u10d0\u10d0. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8 \u10d0\u10d2\u10e0\u10dd\u10d5\u10d4\u10d1\u10d4\u10dc \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10d3\u10d8\u10d3\u10d8 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d8\u10d7 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10e1 (\u10d4.\u10ec. \u201e\u10d1\u10d8\u10d2 \u10d3\u10d4\u10d8\u10e2\u10d0\u10e1\u201c) \u10db\u10d8\u10d6\u10dc\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1. \u10d4\u10e1 \u10e5\u10db\u10dc\u10d8\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10e3\u10e1\u10d0\u10e4\u10e0\u10d7\u10ee\u10dd\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d8\u10e1\u10d9\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d8, \u10dc\u10d0\u10ec\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5 \u10d8\u10d6\u10d8\u10d0\u10e0\u10d4\u10d1\u10e1. \u10d0\u10db\u10d8\u10e2\u10dd\u10db, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e1 \u10e1\u10ed\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0\u10d7 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d8\u10db\u10d8\u10ef\u10d8\u10e1 \u10d3\u10d0\u10ea\u10d5\u10d0, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10ea\u10d5\u10d8\u10e1 \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d8\u10e1 \u10db\u10d9\u10d0\u10ea\u10e0\u10d0\u10d3 \u10d3\u10d0\u10ea\u10d5\u10d0, \u10e0\u10d0\u10ea \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10e0\u10d7\u10e3\u10da\u10d8 \u10d8\u10e7\u10dd\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd.<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u10e1\u10d4\u10e5\u10ea\u10d8\u10d0 3: \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8 \u10d3\u10d0 \u10e0\u10d4\u10d9\u10dd\u10db\u10d4\u10dc\u10d3\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8 \u10f0\u10d8\u10d1\u10e0\u10d8\u10d3\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1<\/strong><\/h2>\n<p>\u10d8\u10db\u10d8\u10e1\u10d0\u10d7\u10d5\u10d8\u10e1, \u10e0\u10dd\u10db \u10e1\u10e0\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10d5\u10d8\u10d2\u10dd\u10d7 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d1\u10d0, \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10db\u10d0\u10d7\u10d8 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8. \u10e5\u10d5\u10d4\u10db\u10dd\u10d7 \u10db\u10dd\u10e7\u10d5\u10d0\u10dc\u10d8\u10da\u10d8 \u10ea\u10ee\u10e0\u10d8\u10da\u10d8 \u10dc\u10d0\u10d7\u10da\u10d0\u10d3 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10e9\u10d4\u10dc\u10e1 \u10dd\u10e0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d4\u10d1\u10e1.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td>\u10d9\u10e0\u10d8\u10e2\u10d4\u10e0\u10d8\u10e3\u10db\u10d8<\/td>\n<td>\u10d3\u10dd\u10db\u10d4\u10dc\u10d8 (\u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8)<\/td>\n<td>\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 (\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\/\u10ef\u10d2\u10e3\u10e4\u10d8)<\/td>\n<\/tr>\n<tr>\n<td><strong>\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d0\/\u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8<\/strong><\/td>\n<td>\u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10d0\u10e5\u10e2\u10d8\u10d5\u10d8, \u10e1\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d6\u10d4, \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d6\u10d4.<\/td>\n<td>\u201e\u10dc\u10d0\u10e5\u10d8\u10e0\u10d0\u10d5\u10d4\u10d1\u10d8 \u10e1\u10d8\u10d5\u10e0\u10ea\u10d4\u201c, \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8, \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d0\u10d6\u10d4.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\/\u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0<\/strong><\/td>\n<td>\u10d0\u10d5\u10e2\u10dd\u10e0\u10d8\u10e2\u10d4\u10e2\u10e3\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10dc\u10d3\u10dd \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d8\u10e1 \u10e1\u10d0\u10eb\u10d8\u10e0\u10d9\u10d5\u10d4\u10da\u10d8. \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d8\u10eb\u10da\u10d4\u10d5\u10d0 \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0\u10d8, \u10db\u10dd\u10e0\u10d2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1.<\/td>\n<td>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1 \u10e1\u10ec\u10e0\u10d0\u10e4\u10d8 \u10d6\u10e0\u10d3\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8\u10d0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10e8\u10d0\u10d1\u10da\u10dd\u10dc\u10d4\u10d1\u10d8\u10d7.<\/td>\n<\/tr>\n<tr>\n<td><strong>SEO\/\u10dd\u10e0\u10d2\u10d0\u10dc\u10e3\u10da\u10d8 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0<\/strong><\/td>\n<td>\u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d4\u10d1\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d8\u10e1 (SEO) \u10e1\u10d0\u10eb\u10d8\u10e0\u10d9\u10d5\u10d4\u10da\u10d8, \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10e2\u10e0\u10d0\u10e4\u10d8\u10d9\u10d8\u10e1 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10ec\u10e7\u10d0\u10e0\u10dd.<\/td>\n<td>\u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10e3\u10da\u10d8 \u10dd\u10e0\u10d2\u10d0\u10dc\u10e3\u10da\u10d8 \u10ec\u10d5\u10d3\u10dd\u10db\u10d0, \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10d0\u10da\u10d2\u10dd\u10e0\u10d8\u10d7\u10db\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10e4\u10d0\u10e1\u10d8\u10d0\u10dc \u10de\u10dd\u10de\u10e3\u10da\u10d0\u10e0\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0\u10e1.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10db\u10e4\u10da\u10dd\u10d1\u10d4\u10da\u10dd\u10d1\u10d0<\/strong><\/td>\n<td>\u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10e1 \u10d0\u10e5\u10d5\u10e1 \u10e1\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d6\u10d4.<\/td>\n<td>\u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8 \u10d4\u10d9\u10e3\u10d7\u10d5\u10dc\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10e1 \u10db\u10d0\u10d7 \u10db\u10d8\u10d6\u10dc\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u10db\u10dd\u10dc\u10d4\u10e2\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0<\/strong><\/td>\n<td>\u10e1\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8 \u10d2\u10d0\u10e7\u10d8\u10d3\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d0\u10e0\u10ee\u10d4\u10d1\u10d6\u10d4, \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d6\u10d0\u10d6\u10d4 \u10d3\u10d0 \u10d2\u10d0\u10d3\u10d0\u10ee\u10d3\u10d8\u10e1 \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d4\u10d1\u10d6\u10d4.<\/td>\n<td>\u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10db\u10dd\u10dc\u10d4\u10e2\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0, \u10e0\u10d7\u10e3\u10da\u10d8\u10d0 ROI-\u10d8\u10e1 \u10d6\u10e3\u10e1\u10e2\u10d0\u10d3 \u10d2\u10d0\u10d6\u10dd\u10db\u10d5\u10d0.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0<\/strong><\/td>\n<td>\u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8, \u10db\u10d8\u10d6\u10d0\u10dc\u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d8 \u10d3\u10d0 \u10e3\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8.<\/td>\n<td>\u10d5\u10d8\u10e0\u10e3\u10e1\u10e3\u10da\u10d8, \u10e2\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8, \u10d0\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10d8\u10e4\u10d0\u10dc\u10e2\u10d4\u10d1\u10d0 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0.<\/td>\n<\/tr>\n<tr>\n<td><strong>\u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8<\/strong><\/td>\n<td>\u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10e1\u10d0\u10e0\u10d8\u10e1\u10d9\u10dd, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10e1\u10d0\u10ec\u10e7\u10d8\u10e1 \u10d8\u10dc\u10d5\u10d4\u10e1\u10e2\u10d8\u10ea\u10d8\u10d0\u10e1.<\/td>\n<td>\u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10e0\u10d4\u10de\u10e3\u10e2\u10d0\u10ea\u10d8\u10e3\u10da\u10d8 \u10e0\u10d8\u10e1\u10d9\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0 \u10db\u10d4\u10e1\u10d0\u10db\u10d4 \u10db\u10ee\u10d0\u10e0\u10d8\u10e1 \u10de\u10dd\u10da\u10d8\u10e2\u10d8\u10d9\u10d0\u10d6\u10d4.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h3 class=\"wp-block-heading\"><strong>3.2. \u10e1\u10d8\u10dc\u10d4\u10e0\u10d2\u10d8\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0: \u201e\u10e1\u10d0\u10ee\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d3\u10d0\u10e4\u10d4\u10d1\u10d8\u201c<\/strong><\/h3>\n<p>\u10ea\u10ee\u10e0\u10d8\u10da\u10e8\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8\u10d3\u10d0\u10dc \u10dc\u10d0\u10d7\u10da\u10d0\u10d3 \u10e9\u10d0\u10dc\u10e1, \u10e0\u10dd\u10db \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10d0\u10e0 \u10d0\u10e0\u10d8\u10d0\u10dc \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d8\u10d0\u10dc \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e3\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da \u10db\u10d8\u10d6\u10dc\u10d4\u10d1\u10e1. \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10d7, \u10e1\u10d0\u10eb\u10d8\u10d4\u10d1\u10dd \u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0 (SEO), \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d6\u10d4 \u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d3\u10d4\u10d1\u10d0, \u10d8\u10eb\u10da\u10d4\u10d5\u10d0 \u10d8\u10db \u10da\u10d8\u10d3\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10e8\u10d4\u10db\u10dd\u10e1\u10d0\u10d5\u10d0\u10da\u10e8\u10d8 \u10d2\u10d0\u10e0\u10d3\u10d0\u10d8\u10e5\u10db\u10dc\u10d4\u10d1\u10d0. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10d9\u10d8 \u10d8\u10d3\u10d4\u10d0\u10da\u10e3\u10e0\u10d8\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d0\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10da\u10d0\u10d3 \u10d3\u10d0 \u10db\u10d0\u10e1\u10d7\u10d0\u10dc \u10e3\u10e8\u10e3\u10d0\u10da\u10dd \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.<\/p>\n<p>\u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10f0\u10d8\u10d1\u10e0\u10d8\u10d3\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10dd\u10e0\u10d8\u10d5\u10d4 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10eb\u10da\u10d8\u10d4\u10e0 \u10db\u10ee\u10d0\u10e0\u10d4\u10d4\u10d1\u10e1. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u201e\u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d3\u10d0\u10e4\u10d0\u10e1\u201c, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d8\u10d6\u10d8\u10d3\u10d0\u10d5\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1 \u10d0\u10ea\u10dc\u10dd\u10d1\u10e1 \u10d7\u10d0\u10d5\u10e1. \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10d9\u10d8 \u10d0\u10e0\u10d8\u10e1 \u201e\u10e1\u10d0\u10ee\u10da\u10d8\u201c, \u10e1\u10d0\u10d3\u10d0\u10ea \u10ee\u10d3\u10d4\u10d1\u10d0 \u10d0\u10db \u10e2\u10e0\u10d0\u10e4\u10d8\u10d9\u10d8\u10e1 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d8\u10e1 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10d0. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0\u10d6\u10d4 \u10d5\u10d8\u10e0\u10e3\u10e1\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8 \u10d8\u10ec\u10d5\u10d4\u10d5\u10e1 \u10e1\u10ec\u10e0\u10d0\u10e4 \u10d6\u10e0\u10d3\u10d0\u10e1, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8 \u10e5\u10db\u10dc\u10d8\u10e1 \u10e1\u10d8\u10ea\u10ee\u10d0\u10d3\u10d4\u10e1, \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc \u10db\u10d3\u10d2\u10e0\u10d0\u10d3\u10dd\u10d1\u10d0\u10e1. \u10d0\u10db \u10e1\u10d8\u10dc\u10d4\u10e0\u10d2\u10d8\u10d8\u10d7, \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10e1 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10d4\u10d3\u10d8\u10d0\u10e1, \u10e0\u10dd\u10db \u201e\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10dd\u10e1 \u10e1\u10e2\u10e3\u10db\u10e0\u10d4\u10d1\u10d8\u201c \u10d7\u10d0\u10d5\u10d8\u10e1 \u201e\u10e1\u10d0\u10ee\u10da\u10e8\u10d8\u201c, \u10e1\u10d0\u10d3\u10d0\u10ea \u10db\u10d0\u10e1 \u10d0\u10e5\u10d5\u10e1 \u10e1\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0, \u10d2\u10d0\u10e0\u10d3\u10d0\u10e5\u10db\u10dc\u10d0\u10e1 \u10d5\u10d8\u10d6\u10d8\u10e2\u10dd\u10e0\u10d4\u10d1\u10d8 \u10da\u10dd\u10d8\u10d0\u10da\u10e3\u10e0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d0\u10d3.<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u10e1\u10d4\u10e5\u10ea\u10d8\u10d0 4: \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8: Web3 \u10d3\u10d0 \u10d3\u10d4\u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0<\/strong><\/h2>\n<p>\u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d8\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10ea\u10d5\u10da\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10e1 \u10ea\u10dc\u10d4\u10d1\u10d0\u10e1. Web3-\u10d8\u10e1 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d0 \u10ec\u10d0\u10e0\u10db\u10dd\u10e8\u10dd\u10d1\u10e1 \u10d0\u10ee\u10d0\u10da \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10e1\u10d0\u10ea \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10e3\u10e0\u10d0\u10d3 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10e8\u10d4\u10d0\u10d5\u10e1\u10dd\u10e1 Web2-\u10d8\u10e1 \u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10d6\u10e6\u10e3\u10d3\u10d5\u10d4\u10d1\u10d8.<\/p>\n<h3 class=\"wp-block-heading\"><strong>4.1. Web3-\u10d8\u10e1 \u10d9\u10dd\u10dc\u10ea\u10d4\u10e4\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10d3\u10d4\u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10d8<\/strong><\/h3>\n<p>Web3 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10d4\u10e0\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10d8\u10ea \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e1 \u10db\u10e1\u10ee\u10d5\u10d8\u10da\u10d8 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10d3\u10d0\u10dc \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0\u10d1\u10e0\u10e3\u10dc\u10d4\u10d1\u10d0\u10d0. \u10d4\u10e1 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8 \u10d2\u10d0\u10d3\u10d0\u10e1\u10d5\u10da\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10de\u10d0\u10e1\u10e3\u10ee\u10d8 Web2-\u10d8\u10e1 \u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8\u10e1 \u10e4\u10e3\u10dc\u10d3\u10d0\u10db\u10d4\u10dc\u10e2\u10e3\u10e0 \u10de\u10e0\u10dd\u10d1\u10da\u10d4\u10db\u10d4\u10d1\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10d3\u10d0\u10e3\u10ea\u10d5\u10d4\u10da\u10dd\u10d1\u10d0, \u10ea\u10d4\u10dc\u10d6\u10e3\u10e0\u10d0 \u10d3\u10d0 \u10d0\u10da\u10d2\u10dd\u10e0\u10d8\u10d7\u10db\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0\u10db\u10dd\u10d9\u10d8\u10d3\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0. Web3 \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10e1 \u10d3\u10d4\u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10d4\u10d1\u10e1, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d1\u10da\u10dd\u10d9\u10e9\u10d4\u10d8\u10dc\u10e1, \u10e0\u10d0\u10ea \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d7\u10d0 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d0\u10e1, \u10d2\u10d0\u10db\u10ed\u10d5\u10d8\u10e0\u10d5\u10d0\u10da\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10ea\u10d4\u10dc\u10d6\u10e3\u10e0\u10d8\u10e1\u10d2\u10d0\u10dc \u10d3\u10d0\u10ea\u10d5\u10d0\u10e1. \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e4\u10d8\u10da\u10dd\u10e1\u10dd\u10e4\u10d8\u10e3\u10e0\u10d8 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10eb\u10d8\u10e0\u10d4\u10e3\u10da\u10d0\u10d3 \u10e8\u10d4\u10ea\u10d5\u10da\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10e1 \u10ea\u10dc\u10d4\u10d1\u10d0\u10e1.<\/p>\n<h3 class=\"wp-block-heading\"><strong>4.2. Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10de\u10d4\u10e0\u10e1\u10de\u10d4\u10e5\u10e2\u10d8\u10d5\u10d4\u10d1\u10d8 (.eth,.crypto)<\/strong><\/h3>\n<p>Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 (\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, .eth, .crypto, .nft) \u10d0\u10e0\u10d8\u10e1 \u10d0\u10db \u10d0\u10ee\u10d0\u10da\u10d8 \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d8. \u10d8\u10e1\u10d8\u10dc\u10d8, \u10e2\u10e0\u10d0\u10d3\u10d8\u10ea\u10d8\u10e3\u10da\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10d8\u10d7, \u10e0\u10d4\u10d2\u10d8\u10e1\u10e2\u10e0\u10d8\u10e0\u10d3\u10d4\u10d1\u10d0 \u10d1\u10da\u10dd\u10d9\u10e9\u10d4\u10d8\u10dc\u10d6\u10d4 \u10d3\u10d0 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e8\u10d4\u10e3\u10ea\u10d5\u10da\u10d4\u10da\u10d8 \u10e2\u10dd\u10d9\u10d4\u10dc\u10d4\u10d1\u10d8 (NFT), \u10e0\u10d0\u10ea \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e3\u10e2\u10e7\u10e3\u10d0\u10e0\u10dd\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10db\u10dd\u10ec\u10db\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d3\u10d0\u10ea\u10d5\u10d0\u10e1 \u10ea\u10d4\u10dc\u10d6\u10e3\u10e0\u10d8\u10e1\u10d2\u10d0\u10dc. Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0\u10d0 \u10db\u10d0\u10d7\u10d8 \u10e3\u10dc\u10d0\u10e0\u10d8, \u10e9\u10d0\u10d0\u10dc\u10d0\u10ea\u10d5\u10da\u10dd\u10dc \u10d9\u10dd\u10db\u10de\u10da\u10d4\u10e5\u10e1\u10e3\u10e0\u10d8 \u10d9\u10e0\u10d8\u10de\u10e2\u10dd\u10d5\u10d0\u10da\u10e3\u10e2\u10d8\u10e1 \u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10d4\u10d1\u10d8 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d0\u10d3\u10d5\u10d8\u10da\u10d0\u10d3 \u10ec\u10d0\u10e1\u10d0\u10d9\u10d8\u10d7\u10ee\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10d7. \u10db\u10d0\u10d7\u10d8 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e1\u10e4\u10d4\u10e0\u10dd \u10e4\u10d0\u10e0\u10d7\u10dd\u10d5\u10d3\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10d8\u10ea\u10d0\u10d5\u10e1 \u10de\u10e0\u10dd\u10e4\u10d4\u10e1\u10d8\u10e3\u10da \u10de\u10e0\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10e1, \u10de\u10d4\u10e0\u10e1\u10dd\u10dc\u10d0\u10da\u10e3\u10e0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10e1, \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10de\u10d0\u10e1\u10de\u10dd\u10e0\u10e2\u10d4\u10d1\u10e1 \u10d3\u10d0 NFT-\u10d4\u10d1\u10d7\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d0\u10e5\u10e2\u10d8\u10d5\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0\u10e1.<\/p>\n<p>\u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10db\u10d0\u10d7\u10d8 \u10e0\u10d4\u10d5\u10dd\u10da\u10e3\u10ea\u10d8\u10e3\u10e0\u10d8 \u10d1\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0, \u10d3\u10e6\u10d4\u10d5\u10d0\u10dc\u10d3\u10d4\u10da\u10d8.com \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 \u10d9\u10d5\u10da\u10d0\u10d5\u10d0\u10ea \u10d8\u10d7\u10d5\u10da\u10d4\u10d1\u10d0 \u201e\u10dd\u10e5\u10e0\u10dd\u10e1 \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d0\u10d3\u201c \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d8\u10e1\u10d8\u10dc\u10d8 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10d4\u10dc \u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1, \u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da \u10e0\u10d4\u10d2\u10e3\u10da\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e1\u10d8\u10db\u10ec\u10d8\u10e4\u10d4\u10e1. Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 \u10ef\u10d4\u10e0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e1\u10d0\u10e0\u10d8\u10e1\u10d9\u10dd \u10d3\u10d0 \u10d0\u10e0\u10d0\u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0\u10d8\u10d0; \u10db\u10d0\u10d7\u10d8 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8 \u10db\u10d4\u10e0\u10e7\u10d4\u10dd\u10d1\u10e1 \u10d9\u10e0\u10d8\u10de\u10e2\u10dd\u10d5\u10d0\u10da\u10e3\u10e2\u10d8\u10e1 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7 \u10d3\u10d0 \u10d0\u10e0 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1 \u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d8 \u10db\u10d0\u10e0\u10d4\u10d2\u10e3\u10da\u10d8\u10e0\u10d4\u10d1\u10d4\u10da\u10d8 \u10e9\u10d0\u10e0\u10e9\u10dd. \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d0\u10d3, \u10e3\u10d0\u10ee\u10da\u10dd\u10d4\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10e8\u10d8 Web2 \u10d3\u10d0 Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 \u10e1\u10d0\u10d5\u10d0\u10e0\u10d0\u10e3\u10d3\u10dd\u10d3 \u10d8\u10d0\u10e0\u10e1\u10d4\u10d1\u10d4\u10d1\u10d4\u10dc \u10de\u10d0\u10e0\u10d0\u10da\u10d4\u10da\u10e3\u10e0\u10d0\u10d3, \u10d7\u10d8\u10d7\u10dd\u10d4\u10e3\u10da\u10d8 \u10d7\u10d0\u10d5\u10d8\u10e1\u10d8 \u10d3\u10d0\u10dc\u10d8\u10e8\u10dc\u10e3\u10da\u10d4\u10d1\u10d8\u10d7: Web2 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0\u10dd\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d0\u10dd \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10ee\u10dd\u10da\u10dd Web3 \u2013 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10d8\u10e1, \u10d3\u10d4\u10ea\u10d4\u10dc\u10e2\u10e0\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10e3\u10da\u10d8 \u10e4\u10e3\u10dc\u10e5\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10e2\u10d4\u10e5\u10dc\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d0\u10d3 \u10db\u10dd\u10ec\u10d8\u10dc\u10d0\u10d5\u10d4 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d8\u10e1 \u10db\u10dd\u10e1\u10d0\u10d6\u10d8\u10d3\u10d0\u10d3.<\/p>\n<h3 class=\"wp-block-heading\"><strong>4.3. Web3-\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10e1\u10d0 \u10d3\u10d0 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d0\u10d6\u10d4<\/strong><\/h3>\n<p>Web3-\u10e8\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8 \u10d2\u10d0\u10dc\u10e1\u10ee\u10d5\u10d0\u10d5\u10d4\u10d1\u10e3\u10da \u10de\u10e0\u10d8\u10dc\u10ea\u10d8\u10de\u10d4\u10d1\u10d6\u10d4\u10d0 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d4\u10d1\u10e3\u10da\u10d8. \u10d8\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1 \u10d0\u10db\u10d0\u10ee\u10d5\u10d8\u10da\u10d4\u10d1\u10e1 \u10d0\u10e0\u10d0 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d3\u10d0\u10ec\u10d4\u10e1\u10d4\u10d1\u10e3\u10da \u10ec\u10d4\u10e1\u10d4\u10d1\u10d6\u10d4, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10e5\u10e2\u10d8\u10d5\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10db\u10d3\u10d5\u10d8\u10da, \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d0\u10d6\u10d4. Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8 \u10d8\u10e7\u10dd\u10e1 \u10de\u10d8\u10e0\u10d0\u10d3\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 (\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, ArtByElla.crypto) \u10d3\u10d0 NFT-\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d8\u10eb\u10da\u10d4\u10d5\u10d8\u10d0\u10dc \u10e3\u10dc\u10d8\u10d9\u10d0\u10da\u10e3\u10e0 \u10d3\u10d0 \u10d3\u10d0\u10e1\u10d0\u10db\u10d0\u10ee\u10e1\u10dd\u10d5\u10e0\u10d4\u10d1\u10d4\u10da \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10e1, \u10e0\u10d0\u10ea \u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0\u10e1.<\/p>\n<p>\u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d0 \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8\u10d0 \u10d1\u10da\u10dd\u10d9\u10e9\u10d4\u10d8\u10dc\u10d6\u10d4 \u10e8\u10d4\u10dc\u10d0\u10ee\u10e3\u10da, \u10e8\u10d4\u10e3\u10ea\u10d5\u10da\u10d4\u10da \u10d3\u10dd\u10db\u10d4\u10dc\u10d7\u10d0\u10dc, \u10d4\u10e1 \u10e5\u10db\u10dc\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da \u10d3\u10dd\u10dc\u10d4\u10e1 \u10d3\u10d0 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d8\u10e1 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10dd\u10d1\u10d0\u10e1. \u10d4\u10e1 \u10d0\u10e0\u10d8\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d0\u10ee\u10d0\u10da\u10d8 \u10d4\u10de\u10dd\u10e5\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10d2\u10d0\u10db\u10ed\u10d5\u10d8\u10e0\u10d5\u10d0\u10da\u10dd\u10d1\u10d0 \u10ee\u10d3\u10d4\u10d1\u10d0 \u10db\u10d7\u10d0\u10d5\u10d0\u10e0\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10e3\u10da\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0. \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd\u10dc \u10d0\u10db \u10d0\u10ee\u10d0\u10da\u10d8 \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10e8\u10d4\u10e1\u10ec\u10d0\u10d5\u10da\u10d0, \u10e0\u10d0\u10d7\u10d0 \u10d3\u10d0\u10d8\u10ea\u10d5\u10d0\u10dc \u10d7\u10d0\u10d5\u10d8\u10d0\u10dc\u10d7\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10e3\u10da\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d3\u10dc\u10d4\u10dc, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10d3\u10d0 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d6\u10d4 \u10dd\u10e0\u10d8\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10dd\u10e0\u10d2\u10d0\u10dc\u10d8\u10d6\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8.<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u10d3\u10d0\u10e1\u10d9\u10d5\u10dc\u10d0<\/strong><\/h2>\n<p>\u10ec\u10d8\u10dc\u10d0\u10db\u10d3\u10d4\u10d1\u10d0\u10e0\u10d4 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d8 \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10d3\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10d0\u10e0\u10d8\u10d0\u10dc \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d8\u10e1 \u10dd\u10e0\u10d8 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d9\u10dd\u10db\u10de\u10da\u10d4\u10db\u10d4\u10dc\u10e2\u10d0\u10e0\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d8. \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10d0\u10e0\u10d8\u10e1 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10ee\u10da\u10d8 \u2014 \u10e1\u10e2\u10d0\u10d1\u10d8\u10da\u10e3\u10e0\u10d8, \u10d9\u10dd\u10dc\u10e2\u10e0\u10dd\u10da\u10d8\u10e0\u10d4\u10d1\u10d0\u10d3\u10d8 \u10d3\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10d0\u10e5\u10e2\u10d8\u10d5\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e5\u10db\u10dc\u10d8\u10e1 \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d8\u10eb\u10da\u10d4\u10d5\u10d0 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10d2\u10d6\u10d8\u10e1 \u10e1\u10e0\u10e3\u10da\u10d0\u10d3 \u10db\u10d0\u10e0\u10d7\u10d5\u10d0\u10e1.<sup>3<\/sup>\u00a0\u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10d9\u10d8 \u10d0\u10e0\u10d8\u10e1 \u201e\u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d3\u10d0\u10e4\u10d0\u201c \u2014 \u10d3\u10d8\u10dc\u10d0\u10db\u10d8\u10d9\u10e3\u10e0\u10d8 \u10d0\u10e0\u10ee\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10e1 \u10e4\u10d0\u10e0\u10d7\u10dd \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d0\u10e1, \u10e2\u10e0\u10d0\u10e4\u10d8\u10d9\u10e1 \u10d3\u10d0 \u10e3\u10e8\u10e3\u10d0\u10da\u10dd \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10dd\u10d1\u10d0\u10e1 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e1\u10d7\u10d0\u10dc.<sup>7<\/sup><\/p>\n<p>\u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10dd\u10e0\u10d8\u10d5\u10d4\u10e1 \u10f0\u10d8\u10d1\u10e0\u10d8\u10d3\u10e3\u10da \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1: \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10d7 \u10e2\u10e0\u10d0\u10e4\u10d8\u10d9\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10e1 \u10d3\u10d0 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10d7 \u10d0\u10db \u10e2\u10e0\u10d0\u10e4\u10d8\u10d9\u10d8\u10e1 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d8\u10e1 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10d0\u10e1. \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e5\u10dc\u10d0\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10e3\u10da\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10dd\u10d9\u10da\u10d4\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8, \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10d8 \u10e2\u10d0\u10e5\u10e2\u10d8\u10d9\u10d0, \u10ee\u10dd\u10da\u10dd \u10d5\u10d4\u10d1\u10d2\u10d5\u10d4\u10e0\u10d3\u10d8 \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10e0\u10e9\u10d4\u10e1 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10e8\u10e2\u10d0\u10d1\u10d0\u10d3.<\/p>\n<p>\u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1 \u10de\u10d4\u10e0\u10e1\u10de\u10d4\u10e5\u10e2\u10d8\u10d5\u10d0\u10e8\u10d8, Web3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10d4\u10dc \u10d0\u10ee\u10d0\u10da \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10ea\u10d5\u10da\u10d8\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d8\u10d3\u10d4\u10dc\u10e2\u10dd\u10d1\u10d8\u10e1 \u10ea\u10dc\u10d4\u10d1\u10d0\u10e1. \u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10d3\u10e6\u10d4\u10e1 \u10d8\u10e1\u10d8\u10dc\u10d8 \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10e0\u10d8\u10e1\u10d9\u10d8\u10e1 \u10e8\u10d4\u10db\u10ea\u10d5\u10d4\u10da\u10d8\u10d0 \u10d3\u10d0 \u10ef\u10d4\u10e0 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e9\u10d0\u10db\u10dd\u10e7\u10d0\u10da\u10d8\u10d1\u10d4\u10d1\u10d8\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e8\u10d8 \u10d8\u10db\u10e7\u10dd\u10e4\u10d4\u10d1\u10d0, \u10d2\u10e0\u10eb\u10d4\u10da\u10d5\u10d0\u10d3\u10d8\u10d0\u10dc\u10d8 \u10d3\u10d0\u10d2\u10d4\u10d2\u10db\u10d5\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d4\u10d1\u10db\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10d8\u10ec\u10e7\u10dd\u10dc \u10db\u10d0\u10d7\u10d8 \u10e8\u10d4\u10e1\u10ec\u10d0\u10d5\u10da\u10d0 \u10d3\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10e3\u10da\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10ea\u10d5\u10d0 \u10d0\u10db \u10d0\u10ee\u10d0\u10da \u10d4\u10d9\u10dd\u10e1\u10d8\u10e1\u10e2\u10d4\u10db\u10d0\u10e8\u10d8. \u10e1\u10d0\u10d1\u10dd\u10da\u10dd\u10dd \u10e0\u10d4\u10d9\u10dd\u10db\u10d4\u10dc\u10d3\u10d0\u10ea\u10d8\u10d0 \u10dc\u10d0\u10d7\u10d4\u10da\u10d8\u10d0: \u10d0\u10e0 \u10d0\u10d0\u10d2\u10dd\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8 \u201e\u10dc\u10d0\u10e5\u10d8\u10e0\u10d0\u10d5\u10d4\u10d1 \u10db\u10d8\u10ec\u10d0\u10d6\u10d4\u201c. \u10db\u10d3\u10d2\u10e0\u10d0\u10d3\u10d8 \u10d3\u10d0 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10dd\u10db\u10d0\u10d5\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10e3\u10dc\u10d3\u10d0 \u10d3\u10d0\u10e4\u10e3\u10eb\u10dc\u10d3\u10d4\u10e1 \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0, \u10db\u10e7\u10d0\u10e0 \u10d3\u10dd\u10db\u10d4\u10dc\u10d6\u10d4, \u10e0\u10d0\u10e1\u10d0\u10ea \u10d3\u10d0\u10d4\u10db\u10d0\u10e2\u10d4\u10d1\u10d0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10db\u10d4\u10d3\u10d8\u10d8\u10e1 \u10db\u10dd\u10e5\u10dc\u10d8\u10da\u10d8 \u10e2\u10d0\u10e5\u10e2\u10d8\u10d9\u10d0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u10e8\u10d4\u10e1\u10d0\u10d5\u10d0\u10da\u10d8: 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